It's all about the reader's emotional response to the page.

Insider secrets from Hollywood's top writers
Everything you've always wanted to know about the screenwriting process, but were afraid to ask the masters of the craft.
Now in its 7th printing, and a constant best-seller for five years straight.
Fourteen of the top Hollywood scribes mentor the reader with advice on the creative process, discipline, the craft of storytelling, marketing, and perseverence. Read more...
Advanced dramatic techniques to attract, engage, and fascinate the reader from beginning to end
While 101 Habits is about the screenwriting
process and how to be a professional screenwriter, this book is
about the screenwriting craft, exploring professional storytelling
techniques to wow the reader. These techniques are for all writers
who want to tell a great story well enough to have emotional impact
on the reader. Read more...