It's all about the reader's emotional response to the page.

Advanced dramatic techniques to attract, engage, and fascinate the reader from beginning to end
Your book "Writing for Emotional Impact" is absolutely excellent. It contains a wealth of practical information I have not seen elsewhere, and I have seen a lot of other material! I have never found so much material worthy of yellow highlighting within one text! Your book has already helped me immensely with my current project. We plan to produce in-house (our first), not offer the script for sale. I am sure to enlist your consulting services along the way.
John F. Campbell, President, New Arts Entertainment, Inc.
After attending your "Dialog for Emotional Impact" seminar, I was so impressed with your dialog techniques that I purchased a copy of "Writing for Emotional Impact" at Screenwriting Expo 4. You were kind enough to autograph it for me there. Thank you.
I travel for a living, and since the Expo I've carried this book with me everywhere, including airport restaurants, where I've recently spattered the book with bean dip because I was too engrossed in it to stop reading and eat properly. :) Somehow, you've formulated theories into a practical toolkit of concrete writing techniques. It's revolutionary. I reread it often, and I use it often.
Shaene M. Siders
Have just received your book from Amazon and it looks good! Read through the Scenes chapter and I like the fact that you cover fundamental acting techniques like objectives, beats and tactics.
It looks like your book has collected a lot of different information and made it available in one place, while coalescing it under the thesis of "use the tools in your toolbox to move your reader." Well done. Thanks a lot.
Tom
Your books have been a great aid in my adventure of screenwriting. I was given "101 Habits..." by a friend and it helped me along as I have gotten out of the gate but seem to stumble over hurdle after hurdle. And I thought just coming up with a great concept, wrap it in an entertaining 111 pages, and success will float into my hands.
I have thought this eight times. I am now on my ninth screenplay. I picked up "Emotional Impact" at the expo. Read through it twice. It is such a useful tool.
Direct, yet not spinning this screenwriting process as a paint by numbers art.
Erik Frey
I ditched most of my weekend plans after your book arrived. I don't want to go to work tomorrow. I've used up one highlighter and a baker's dozen of sticky tabs. I've read several books on the craft of writing, and I've not before seen some of the distinctions you make in your book. I'm energized and have never felt better about what I might accomplish in my first effort at a mystery.
Michael Salisbury
I bought your book after seeing you at L.A. expo 3. I was so impressed with your attitude and desire to give the attendants material that they could actually use, I knew I'd be buying the book as soon as it was published. I've found your advice very helpful. Recently a script of mine did well in the nichols competition and could be produced in the near future, if things go well. More importantly, I've found that looking at writing as an emotional experience has made it much more fun. Thanks for that.
Brandon Drake
I purchased your book at the Screenwriting Expo. Your seminar was terrific. It was the reason I left the theater and purchased your books immediately. I have read and then re-read sections of "Writing for Emotional Impact." I plan to buy one for a friend of mine as a gift. You contributed to the betterment of my latest screenplay and, I'm sure, all my writing from here on out. Thank you for all your hard work.
Rusty Rhodes
Thanks A Million, Karl! I read one of your articles in Creative Screenwriting, coveted your instructional CD set, waited for "Writing for Emotional Impact" to become available, and have now given it my first enthusiastic read. It is going to be SO HELPFUL to me!
I am new to screenwriting (just look at all those exclamation marks). I've read some books (McKee, Seger), taken some classes, and now your book is going to help propel me in the direction I want to go. In addition to your excellent discussions on engaging the reader, I really appreciate the way you covered some of the basics, such as character description and vertical writing. It was also good to see your recommended list (for starters) of writers whose scripts provide good examples of description and dialogue.
All this will help me model the pros and become one myself!
Barbara Campbell
I am a screenwriter living in Germany - well, actually not around the corner... I've bought your EXPO-DVD's and afterwards I've read your book. Thanks - I've learned so much, it's very hands on, very clear and precise - one of the best books I've ever read about screenwriting. Perhaps I'll try to join some of your courses at the UCLA extension program - the online courses, since I can't move to LA, I've got a family in Germany and my TV writing jobs... Thanks again!
Andre Georgi
This book is exactly what I've been looking for. I came to some of the same conclusions as you did after 8 years of writing, but you've explored them in such depth that I can't imagine writing a script without your book on my desk for constant reference.
George Strayton
I purchased the book at the EXPO and now it looks like a meeting of the Rainbow Coalition; I use a ten-set highlighter for my books and every other sentence and sometimes every one, I've highlighted. I have at least sixty books in my screenwriting library but this one has everything in ONE tome. Thanks so much
Belinda Tyler
THANK YOU FOR THIS BOOK!!! I've been wondering what was missing from my writing, why it didn't messure up to heroes of mine like Joss Whedon and Aaron Sorkin. I knew that I FELT when I watched or read their work, and my work didn't make me FEEL. So thank you for writing this!!! Plus, I didn't realize what all I WASN'T considering when I attacked a scene! You laid it out for me! I also appreciate your 5 questions about main characters! I have bogged myself down in the past with so many character traits that I don't get a meaningful sense of the character. Once more, THANK YOU!
Ray Jay Edwards