It's all about the reader's emotional response to the page.

Advanced dramatic techniques to attract, engage, and fascinate the reader from beginning to end
If you've purchased a copy of this book, or been given a copy as a gift, you're entitled to a free PDF file of The Emotional Thesaurus, as mentioned in the book. This is an invaluable tool to develop fascinating scenes.
Simply email me at freegift@karliglesias.com and attach a proof of purchase (graphic scan of receipt, or if bought online, copy and paste email confirmation into text), or if you don't have one (purchased at a conference or given as a gift), attach a low-res picture (200k max) of you with the book (I like to meet my readers). Upon receipt, I'll email you your gift as a Thank you for reading my book.
It's not about plot points! It's not about structure! It's not about character! It's about EMOTION!
There are three kinds of feelings when reading a story—boredom, interest, and WOW! To become a successful writer you must create that WOW! feeling on as many pages as possible, and this requires writing that engages the reader emotionally.
In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explores the working habits of A-list Hollywood scribes. With this book, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows.
Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level. You’ll learn:
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