It's all about the reader's emotional response to the page.

Advanced dramatic techniques to attract, engage, and fascinate the reader from beginning to end
It's not about plot points! It's not about structure! It's not about character! It's about EMOTION!
There are three kinds of feelings when reading a story—boredom, interest, and WOW! To become a successful writer you must create that WOW! feeling on as many pages as possible, and this requires writing that engages the reader emotionally.
In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explores the working habits of A-list Hollywood scribes. With this book, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows.
Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level. You’ll learn:
Browse through the book and read other comments by following the menu above, or buy a copy here.
Writing for Emotional Impact is now available INSTANTLY as an e-Book (pdf file) for convenient access on your computer. ONLY $14.95 (saving $7.00 over the cover price and countless trees).
Have it handy for reference next to your screenwriting software.