It's all about the reader's emotional response to the page.

The Writer's Program at UCLA is the largest
of its kind in the world with over 550 courses, all taught
by professionals in their field. I teach "Writing For
Emotional Impact," both online and on campus, and "Crafting Dialogue for Emotional Impact." For more info, click here.
Recently started by The Writers Store, WU offers
many online classes, each four-weeks long. Every month, I
teach a couple of classes: Mastering
the Essential Habits of Highly Successful Screenwriters,
and Writing Dialogue for Emotional Impact. For more info, click on each class title.
This is the largest conference and trade show
in the world for screenwriters, offering over 300 seminars,
and pitching access to agents and development executives.
The Expo will take place Oct. 7-10, 2010 at the HILTON Los Angeles Airport, and I'll be presenting
10 seminars on various screenwriting elements. For more info, click here.