It's all about the reader's emotional response to the page.

"Wow! Can't wait to read Karl Iglesias's book on the craft..."
—Expo 3 attendee
"Karl's seminar really opened my eyes to the murky world of how to give my scripts passion and intensity. Fabulous!"
—Marcielle Brandler, poet/creator, director, Universal Image Productions.
"I have an MFA in screenwriting, and still Karl's class was invaluable, well thought-out and cogently presented."
—UCLA student
There are three kinds of feelings when reading a script—interest, boredom, and WOW! To become a successful screenwriter you must create that WOW! feeling on as many pages as possible, and this requires writing designed to engage the reader emotionally. Going beyond what most seminars and books offer, and based on my popular class at UCLA Extension, this DVD master class focuses on proven dramatic techniques that generate that emotional experience at every level of craft, from concept to character, from story to scenes, from description to dialogue. Topics include how to:
For more info, to view a trailer, or to order, click here.
"Really solid (and a bit sobering)... Gave me a very realistic view of the business... Wonderfully revealing! Insightful to profound, encouraging while remaining realistic."
—Attendees of Karl's Habits course at Screenwriting Expo 3
Most screenwriting books and seminars attempt to teach the screenwriter what to do, this DVD outlines how to do it. I discuss the essential habits of highly-successful, A-list screenwriters, such as Ron Bass, Akiva Goldsman, Eric Roth, and more. This DVD includes an insider's perspective on how the pros:
For more info, to view a trailer, or to order, click here.
"Superb! Excellent ideas, illustrations, and first rate presentation... Very knowledgeable... Best speaker in the entire expo.
—Attendees of Karl's Emotional Impact course at Expo 3
A must for any writer who's mastered the basics but has yet to break the barrier. Focusing on the key ingredient of all successful scripts—the reader's emotional response—I show students fresh ways to evoke emotion on every page of their scripts. This DVD includes:
For more info, to view a trailer, or to order, click here.
"Awesome!... A thought-provoking, inspirational speaker - one of my favorites at the Expo."
—Attendees of Karl's Concept course at Screenwriting Expo 3
Did you know that 95% of novice writers fail at the concept? The concept is the core of the script. And most insiders agree that in Hollywood, the "idea is king." You can create a great hero, write edgy dialogue, weave in a deep theme. But if you choose the wrong concept, or fail to develop it properly, you're guaranteed an uphill battle at the marketing stage. This DVD includes:
For more info, to view a trailer, or to order, click here.
"Insightful!... As good as his book... A wealth of information and a great delivery style... Relevance, techniques, and presentation are spot-on and energizing... Wow!"
—Attendees of Karl's Complex Characters course at Expo 3
It isn't what happens to people on a page; it's what happens to a reader in his heart and mind. Expanding on the key element of all successful scripts, the reader's emotional experience, I showcase techniques and tricks of the trade from highly successful screenwriters to instantly humanize a character, and achieve that elusive emotional connection actors look for. Topics include:
For more info, to view a trailer, or to order, click here.
"Fantastic!... Karl rocks!... So many useful tools worth every minute of the lecture... Clear, concise, effective. The best I've seen."
—Attendees of Karl's Compelling Stories course at Expo 3
Without emotional involvement, a story is just a sequence of events, nothing more than words on the page, not the experience the reader craves. Going beyond what most seminars and screenwriting books offer—rules, page templates, and plot formulas—this DVD goes right to the source: The work of highly successful screenwriters, showcasing powerful techniques for crafting compelling stories. Topics include:
For more info, to view a trailer, or to order, click here.
Spectacular!... Five stars! One of the best classes I've taken at the Expo!... Hope to see him next year... The most useful techniques. Thank you!"
—Attendees of Karl's Fascinating Scenes course at Expo 3
What makes a great scene or moment at the emotional level is the focus of this DVD. Expanding on the key element of all successful scripts, the reader's emotional experience, I showcase scene techniques from highly successful screenwriters that turn cliché elements into gripping scenes that mesmerize and entertain the reader. Topics include:
For more info, to view a trailer, or to order, click here.
"Riveting!... Clear, terrific examples... Learned so much about what I've been doing wrong... Great tips."
—Attendees of Karl's Vivid Description course at Expo 3
A screenplay should be as exciting to read as the movie will be to view, and this requires writing designed to involve the reader. Expanding on the key element of all successful scripts, the reader's emotional experience, I discuss the basics of emotionally evocative writing. Topics include how to:
For more info, to view a trailer, or to order, click here.
"Brilliant!... Karl is passionate and knowledgeable... The best seminar on dialogue bar none!... Lots of techniques and examples that can be readily applied... Helpful and concise. Loved the visuals
—Attendees of Karl's Dialogue course at Expo 3
The ultimate challenge for scribes today is creating compelling, authentic, fresh dialogue that individualizes characters, and entertains the reader. Expanding on the key element of all successful scripts, the reader's emotional experience, I showcase dialogue techniques from highly successful screenwriters that turn flat, on-the-nose dialogue into striking speech that snaps, crackles, and pops off the page. Topics include:
For more info, to view a trailer, or to order, click here.
"Exceptional!... Rarely taught information that's so needed."
—Attendees of Karl's Subtext course at Expo 3
Here, I take an in-depth look at the most challenging area for screenwriters: how to avoid "on-the-nose" dialogue and create dramatic interactions that have subtext—the true meaning and emotions behind the spoken words. Along with great examples from successful scripts, this DVD presents:
For more info, to view a trailer, or to order, click here.
"Outstanding!... Gave me the confidence to pitch... Extremely useful and coherent... Great, great, great."
—Attendees at Karl’s Pitching lecture at Expo 3.
The only way to guarantee a script request is to interest and excite the listener with your pitch. Presenting techniques from the most successful pitchers in the biz, I show students how to ignite the executive's interest. Topics include:
For more info, to view a trailer, or to order, click here.